Mother Earth Mushrooms
Branding | Signage | Photography | Print DesignMother Earth Mushrooms
Mother Earth calls it, “getting back to basics,” but we call it “being authentic.” DesignDesign was approached by Mother Earth, a 3rd generation organic mushroom grower, leading the way in the organic industry.
Grown using natural and earth-friendly methods, all organic Mother Earth mushrooms are USDA-certified, adhering to the strictest of growing and production standards as required by the USDA – and they want customers to know it. Their quality promise plays out in their methods to preserve the environment, by avoiding the use of most synthetic materials like pesticides and antibiotics – yep, we think that is worth talking about.
Project Roles:
- Brand Identity
- Art Direction
- Website Design
- Website Development
- Trade Show Booth Design
- Photography
- Packaging
- Copywriting
- Print Collateral
The brand for Mother Earth was devised based on the combination of their proud history and their forward-thinking momentum. They wanted to stand out with transparency and professionalism, but not lose sight of their local roots.
The Mother Earth brand has expanded into exterior signage, product packaging and product sell sheets, shelf-talkers featured in a large food store chain, show exhibits, a digital website presence and even a new non-organic line/brand – New Moon Mushrooms.
